Fleet Wraps for Your Business
Fleet vehicle wraps are a proven and effective business marketing strategy. They offer a combination of marketing and branding, both of which benefit your business.
Wraps often cost less than traditional forms of advertising, such as commercials or print ads. And the wraps work with just about any business that has a fleet of cars, trucks, or vans.
The wrap is a digitally-printed vinyl decal or image that you apply to the vehicle. It adheres to the vehicle, but doesn’t damage the paint in any way. The wrap allows you to temporarily change the appearance of a vehicle. You can change your message or advertisement simply by switching to a different wrap. When you’re done just remove the wrap and return the vehicle to its original condition.
Fleet Wrap Design
It’s nearly impossible to tell the difference between a well-designed wrap and a professional paint job. A good design includes the proper branding and a simple message. The point of a wrap is to attract attention, but you want the right attention. It’s easy to get stuck with a wrap that fails to achieve its goal. That’s mostly because it takes skill in advertising and designing to create effective vehicle wraps.
Most importantly, good vehicle wraps should correctly fit the vehicle. Look at the vehicle from all sides. Take curves, handles, and other protrusions into account when making the design. If you’re hiring a designer, make sure to alert them to any changes to the vehicle. Even the slightest change to a vehicle can affect how the wrap design will look.
You should decide on several things upfront. Colors, message, and composition are all things to finalize before designing begins. Do some research. Look at fleet wraps used by others in your industry for ideas about what’s possible.
Fleet Wrap Cost
The cost of the design will depend on its complexity. The more complicated the design, the more it will cost. You may save some money if you create your own professional design and provide the necessary artwork. Then there’s the cost of producing the wrap. The cost of the materials, labor, printing, cutting, and laminating all affect this cost. The size of the vehicle and how long you plan to use the wrap affect your cost as well.
Generally, a full wrap can cost anywhere from $3000 to $5000. If the cost of a full wrap is prohibitive, then you can consider a partial wrap. But as mentioned earlier, the cost heavily depends on the specifics of your particular project.